Outdoor advertising can be placed along highways, near stores or educational institutions, on mobile billboards, almost anywhere the law permits. While billboards are the most popular form of outdoor ads, digital out-of-home advertising is the fastest growing one.
Although outdoor advertising is at times susceptible to damage by harsh weather and vandalism, generally it is a highly effective way to-.
   - Build brand awareness
   - Boost visibility
   - Drive sales especially for local businesses.

The success of outdoor advertising campaigns depends mainly on factors like location, duration, ad dimensions, and the visuals of the ad like how you make a logo, imagery, font and color though the location is considered by many to be the single most important factor.

A good outdoor advertising campaign delivers the right message, at the right time and place, to the right audience.

The advertising is highly targeted and relevant in terms of location, demographics, consumer behavior and part of the day.