Product placement is a form of advertising in which branded goods and services are featured in a production that targets a large audience. Also known as "embedded marketing" or "embedded advertising," product placements are typically found in movies, television shows, personal videos, radio, and—less commonly—live performances. In exchange for product placement rights, companies may pay a production company or studio in cash, goods, or services.

  - Product placement is a form of advertising in which branded goods and services are featured in a production that targets a large audience.
  - Product placements tend to be effective since they integrate seamlessly within a show and market to consumers in less direct ways--such as James Bond driving a Ford car that is made to look appealing.
  - Some trends in product placements include selling storylines or using post-production technology to alter product placements.